| Management and Entrepreneurial Training Programs |
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Certified Entrepreneur® (CETM) ProgramThe following is the table of contents for the Certified Entrepreneur program and the CETM designation. The program is designed as a self-study program that can be completed in as little as 2 weeks. Although the chapter titles may vary a bit from the below, the contents of each chapter will remain as described. Entrepreneur Training Manual - Curriculm is also available at Amazon.com Introduction xiii Chapter 1: The ABCs of Entrepreneurship 1 Just who is an Entrepreneur? 2 Debunking Common Myths 6 The Market is Chock Full of Opportunity 10 And Now Some Realities to Consider 12 Chapter 2: Know Your Business and Market 17 First, Determine What Business You Are In 18 Assessing New Ventures & Analyzing Industries 21 Yes, You Need Proper Market Research 24 Turning Those Creative Ideas into Realities 26 Opening a Start-up or a Franchise 28 Chapter 3: The All Important Business Plan 33 What exactly is a Business Plan? 34 Steps to Writing a Winning Plan 36 Find Interested Investors & Pitch that Plan 45 Having an Advisory Board is the 48 Smartest Action You Can Take Chapter 4: Legal & Tax Considerations 57 Choose Your Business Entity Wisely 58 The Board of Directors 66 A Little More on Taxation 68 You Will Need Insurance 70 What Is Intellectual Property and 71 How Do You Protect It? Chapter 5: Accounting & Financial Planning 79 It’s All about the Numbers 80 Working with Financial Statements 81 Financial Planning For Now and For Later 88 Common Financial Planning Mistakes to Avoid 90 Chapter 6: Your Financial Management 93 Financial Management: It’s still all 94 About the Numbers Get To Know Your Cash Flow 106 Does Your Business Have Value? 109 Chapter 7: Your Marketing Strategy 111 The Significance of a Successful Marketing Strategy 112 Create a Brand 120 It All Boils Down to Reaching the Consumer 123 Chapter 8: Get Online & Start Selling 131 How the Internet has permanently 132 Changed Business E-Commerce 136 What Are You Waiting For? Start Your 140 Website Now. Chapter 9: The Value of Social Media 149 Social Media: Get On board or Fall Behind 150 Leveraging the Power of YouTube and Blogging 153 Make Social Networking a Daily Habit 155 Chapter 10: Strategic Planning 165 So what is Strategic Planning? 166 What is SWOT Analysis? 169 Then what is Strategic Positioning? 170 Even More Mistakes to Avoid 172 Chapter 11: Change and Growth 177 Preparing to Growth 178 Creating Smart Strategies for Growth (and Change) 182 From Entrepreneur to Manager 187 Make Change Your Ally Not Your Enemy 192 Chapter 12: Looking Forward; Harvest Opportunities 195 Harvesting 196 More on Corporate Intrapreneurship 200 Become the Parent and Offer Your Own Franchise 203 Internationalization & the Global Entrepreneur 205 Appendix 1: Basic Business Start-up Checklist 213 Appendix 2: Sample Business Plan 215 Appendix 3: Financing Checklist 249 Appendix 4: Sample Advisory Board Invitation 251 Appendix 5: Accounting Checklist 253 Appendix 6: Website Start-up Checklist 255 Appendix 7: Marketing Strategy Checklist 257 Glossary 259 Index 283 About the Author 287
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